Topic: This is Us
Cusp – a vision to improve the world for its people
Ron Goldschlager is a problem solver who is driven by an intense ethical compass and an intrinsic need to improve the world.
His family have worked in the timber industry for more than seven consecutive generations.
As timber has risen to the fore as a solution in the fight to tackle climate change, with its renewability and enormous carbon storage benefits, Ron turned his attention to our country’s vast hardwood plantation resource and he has achieved a world first right here in Wynyard Tasmania.
Ron has turned a forest-based raw material into the world’s first plantation hardwood cross-laminated timber (CLT).
CLT is a wood panel product made from glueing together layers of solid-sawn timber. Each layer is oriented perpendicular to the previous layer to achieve better structural rigidity and the panels created. CLT is the engineered wood of the future and is making the construction of entire, multi-story buildings from timber a reality.
From this Cusp Building Solutions was born, and it is not just about engineered timber. It is a concept with an appetite for smarter solutions, founded to pursue the cutting edge of the built environment and to make dreams into realities.
Cusp is a concept with an appetite for smarter solutions, founded to pursue the cutting edge of the built environment.
Cusp is the realisation of Ron’s vision to facilitate Australia becoming self-sufficient in timber production and to minimise waste in the timber supply chain. To this end, he is also creating a Bioenergy plant that can generate renewable electricity & heat from the biomass waste of the forest industries.
Corporate Social Responsibility is fundamental to Cusp’s purpose for being, not just as an integral part of its brand image, but because it is fundamental to Ron’s personal convictions.
Ron wants to inspire people to improve their lives by exciting their imaginations to experience new, positive and creative experiences. This shows in the team that he has built to take Cusp forward. Drawn to a brand DNA that’s driven to ‘do cool stuff’ their greatest challenge will be reigning in the enthusiasm of their founder.
Ron says that “Cusp” is comprised by three fundamental elements: The Cusp “C” is for Carbon and the negative carbon footprint of CLTP. The “us” in the middle is for all of us involved to share and to care and to enable. The “P” is for the people.